Rooted in British heritage, made for modern expression.
ABE is a unisex fashion brand redefining timeless style through a contemporary lens. Launched in 2024, we blend sustainability, craftsmanship, and creativity to create clothing that honors the past while dressing the now. Every piece is proudly made in the UK, down to the very last stitch.
JEFF BEST - Abe's Pattern Cutter
Meet Jeff Best - Our fabulous pattern cutter with 65+ years of experience.
Jeff began his journey with a bespoke tailoring apprenticeship, where he soon discovered his fascination with pattern cutting. After nearly 45 years working with some of the UK's largest labels, Jeff transitioned to freelancing from his home studio. His focus is now on collaborating with brands like ours.
From fabric sourcing to final stitch, every step of our process happens within the UK. This isn’t just about keeping things local — it’s about preserving craftsmanship, supporting community, and reducing our footprint. We believe heritage and responsibility can walk hand in hand.
Every collection is brought to life through creative partnerships with fellow artists and designers. These collaborations challenge convention, push boundaries, and infuse each piece with imagination — keeping ABE bold, unisex, and unmistakably original.
